Continuing to take advantage of NIL freedom, UC quarterback Desmond Ridder inks NFT deal

By cincinnati.com on July 25, 2021

Desmond Ridder, the University of Cincinnati's most well-known current student-athlete, is dipping much more than just his toes into the name, image and likeness pool. The Bearcats' senior quarterback, who is on the watch list for both the 2021 Davey...

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